diff --git a/src/pages/index.html b/src/pages/index.html
index d30b112..8f7c265 100644
--- a/src/pages/index.html
+++ b/src/pages/index.html
@@ -4,10 +4,52 @@
     <meta charset="UTF-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
     <title>McFly: Back to the Basics. Into the Future.</title>
+    <style>
+      body {
+        font-family: sans-serif;
+        font-size: 1.5rem;
+        padding: 1em;
+        max-width: 750px;
+        margin: 1em auto;
+      }
+
+      h1 {
+        font-weight: 600;
+        padding: 0;
+        margin: 0;
+      }
+    </style>
   </head>
   <body>
-    <h1>McFly</h1>
-    <a href="/demo">Demo</a>
-    <a href="https://ayco.io/gh/mcfly">GitHub</a>
+    <header>
+      <h1>McFly</h1>
+      <a href="https://ayco.io/gh/mcfly">GitHub</a>
+    </header>
+    <main>
+      <p>
+        McFly is a framework that grows with you. Start at the very basic of
+        writing HTML files and enhance with standard web technologies or go
+        advanced as you like, at your own pace.
+      </p>
+      <ul>
+        <li>HTML pages</li>
+        <li>Server-Side Rendering logic</li>
+        <li>Custom Elements</li>
+        <li>REST APIs</li>
+        <li>Universal Deployment</li>
+      </ul>
+      <p>...all in the same project.</p>
+      <h2>Ambitious Goals</h2>
+      <p>We want a way to:</p>
+      <ol>
+        <li>create web apps with vanilla custom elements</li>
+        <li>write real .HTML files</li>
+        <li>have no frameworks or reactivity libraries on the browser</li>
+        <li>server-side pre-rendering</li>
+        <li>
+          control on when and where JS is downloaded for interactive elements
+        </li>
+      </ol>
+    </main>
   </body>
 </html>
